S. Joell-Ireland On March - 2 - 2010


Cedar Fair Entertainment Company (NYSE: FUN), a publicly traded leader in regional amusement parks, water parks, vacation resorts and entertainment, has announced a summer-long, multi-dimensional partnership with MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B) and the leading publisher of interactive music gaming worldwide.

An all-new interactive experience, called “Rock Band™, Live,” will pile into the tour bus and travel across nine Cedar Fair parks this summer. In addition, a summer-long version of the show will blast the speakers at Canada’s Wonderland near Toronto and the Company’s flagship park, Cedar Point in Sandusky.

The high-energy, concert-like stage show features talented singers from across North America. But the cast will be missing one key piece of the show – YOU!

Prior to each show, guests will have the unique opportunity to engage and play the Rock Band™ video game and compete against their “band mates.” Guests will compete playing the guitar, bass and drums gaming accessories. The rockers with the top score will be invited on stage during the live show to play Rock Band songs (on Rock Band instruments) along with the live singers. (The winners will play on a gaming accessory with the singers.)

The show will feature numerous songs straight from the Rock Band video games ranging from classic to contemporary rock.

“We’re extremely excited to merge the popular Rock Band video game with a unique, interactive live show for our guests this summer,” said Jack Falfas, chief operating officer for Cedar Fair. “Rock Band is a pop culture phenomenon and we know families have enjoyed playing the game together at home. But now it’s time for them to take it to the next level – on stage at one of our parks in front of a live audience.”

Christina Glorioso, vice president of marketing partnerships for MTV Games added, “We are very excited for Rock Band to contribute to the fun at Cedar Fair parks this summer. Music fans of all ages will have an opportunity to either rock out themselves or sit back and enjoy watching other park-goers transform into rock stars on stage!”

The “Rock Band™, Live” tour will kick off Memorial Day weekend at Dorney Park in Allentown, Pennsylvania and will travel to the Company’s other parks throughout the summer. The summer-long shows at Canada’s Wonderland and Cedar Point will kick off in May and June, respectively.

Rock Band™, Live” is a collaboration between Cedar Fair Entertainment Company, MTV Games and RWS & Associates, a full service entertainment firm that provides custom-produced world-class events and live shows worldwide.

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