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OnLive’s BT Partnership Destined to Fail

In one of most shocking moves this year Cloud gaming service OnLive has decided to use BT as their exclusive platform for the service in the UK. OnLive for those whom have better things to do than read gaming news all day, is basically a service whereby people can play high definition gaming streamed straight to your PC or TV without the need for expensive hardware or state of the art graphics cards. In principle it is a stroke of genius, but in reality what Steve Pearlman has coincidentally done is made one of the stupidest fucking moves on the books.

OnLive will have been in development for eight years when it launches this summer in the US. “BT will announce further details about its launch plans later this year.”

Now, for anyone whom maybe wondering exactly why OnLive chose BT, well it’s pretty simple, BT have the biggest line coverage in the whole of the UK. Sky have around 88% where as other companies are lagging behind, but then on the same coin BT have the monopoly are notoriously known for fudging and hijacking customers lines from other service providers, I for one know this as fact from working both in the broadband and phone sector. Did Pearlman take into consideration that BT not only prevalent when it comes to narrowing bandwidth to heavy downloaders but that their customer services is one of the worst in the world? BT are also known for having some of the most expensive broadband packages on the market, with hidden extras added to the mix to sting customers harder.

“Entertainment is going to be at the heart of what we offer customers in the future,” said BT boss Gavin Patterson. “It’s great for our customers - they’ll have access to a huge catalogue of games, available instantly on their TV or PC without expensive hardware.”

What OnLive have done is potentially alienated the very people that would have used the service, those that use online gaming are all too wise about BT and I would imagine a large portion has already changed ISP’s to those without download caps and those that do not enforce a fair usage policy.

OnLive head Steve Perlman added: “The UK market is extremely important to OnLive and our video game publishing partners as we expand into Europe. We view BT as the ideal UK partner.”

Whether OnLive will be a success remains a mystery, but it’s a service which many will now brush aside simply because it has the sordid words of British Telecom staked in it, a company who is partly responsible for the UK having some of the worst broadband speeds in Europe. You can’t polish a turd, enough said.

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OnLive's BT Partnership Destined to Fail, 7.0 out of 10 based on 3 ratings
  • Masonator

    Bit late in saying this, but well said. Everyone I know that uses the internet for anything other than checking Friends reunited and updating their zany Geocities site keeps clear of BT. Its a shame OnLive have decided to go with them. Ahh well, I’m sure once OnLive know they have chosen an ISP that is just too far from the exchange to get any momentum, and have spent 10 hours speaking to someone with English as an additional language trying to cancel their agreement, everything will work out fine.

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